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Essay text:
The aging of Portuguese population is being accompanied by important changes connected with the development of new technologies, increasing scholarity, changes in family relations, and universalization of social security, better health level. All this factors, together, improved quality of life of third age.
Also important is the fact that this generation contribute to a different social-economic configuration, changing the modus vivendi of their parents, trying to build an alternative society, keen to the consume.
Huge economic groups don?t loose good business opportunities. And what other market offers growing rates so secure as the third age? For example, Caixa Geral de Depositos, Grupo Mello and Espirito Santo are already exploring the market of "senior residence" ...
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