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Only by strengthening our understanding of what ads are doing can we begin to develop what it takes to become an intelligent consumer.
Advertisements use a variety of methods to manipulate us into purchasing their product or doing what they want us to. In the case of this ad in particular, Peta, the company behind producing the ad, wants you to not purchase a product. The ad is an anti-furs campaign advertisement that features actress Sophie Ellis Bextor in an elegant, black evening dress holding a skinned animal in her hands. The ad is located for online viewing in an online testimonial at http://www...
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