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Cultural differences were not factored into the European launch of GM foods by the biotechnology industry.
When Monsanto enter into Europe market, the company did not anticipate the European resistance, based on a number of factors, and company officials admitted some mistakes in the introduction process.
1. Differences in Monsanto’s experiences in the United States and Europe
First of all, According to PEST Analysis, we can look at the differences in Monsanto’s external business environment in Europe and the United States.
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the United States Europe
Political the United States had established a strong regulatory system for biotech approvals...
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