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The Media S Influence On Health

The Media's influence on health

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Title: The Media's influence on health

Essay Details:

Subject: Social Issues

Author: Joe B

Date: May 25, 2011

Level: University

Grade: B

Length: 9 / 2559

Essay text:

Once the desired emotional state is achieved in the viewer, the product or message becomes mentally linked to the state. For example, viewers seeing a television ad for the first time may not know what the product is until the very last seconds of the ad. The first 28 seconds of the 30-second ad are used to create the mood. Once the mood is set, then the product is introduced and the emotional association is made. The most effective ads are not informational, but emotional. In some cases, the feelings evoked by the ad may have no logical connection to the product whatsoever. As long as the desired emotion is linked with the product, the mission has been accomplished (Walsh...

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