The Joe camel ad campaign

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Title: The Joe camel ad campaign

Essay Details:

Subject: Social Issues

Author: Cecila G

Date: April 11, 2013

Level: University

Grade: A

Length: 2 / 414

Essay text:

Obviously this is ploy to target the youth. The ad implies if you smoke this cigarette, you can be this cool. It is well known that in today’s world many children are concerned with how they are viewed upon by there peers and will give in to peer pressure in an attempt to be cool. R. J. Reynolds realizes this and is attempting to create a fad among children and young adults. Once this fad is created children will become vulnerable as they will get the mindset “well all the cool people are smoking Camels if I start smoking I can be just as cool as them and Joe Camel.” It is important to remember that cigarettes are one of very few products that if used exactly as intended by the manufacturer will eventually kill you...

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