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He may or may not choose to be affected by it. Either way, it is still there and he may be subconsciously influenced. There is no way to avoid it. Even in TV programs or movies there is a hidden advertising. A carefully angled shot shows the hero is drinking Coke and has been planned to catch the consumer's eye. Companies will use innumerous ways to coerce the customer to consume their product. Association is a major one. Matching a song with a product can influence a consumer after the commercial is long over. Every time they hear the song, they will think of that product. Even colors in decorating can be planned to produce a response...
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