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DTC advertising is not a new 21st century phenomenon. In the decades before the Internet, where the practical means of mass communication were largely limited to the phone and the daily post, DTC mailers sold everything from home appliances, part-time courses, toys and comics and more. So why now the furore against the latest tide of DTC mailers to flood our mailboxes?
Certainly, this debate has to do with the nature of the product advertised. In this case, these pharmaceutical firms are selling drugs and medication, for illnesses ranging from diabetes to penile dysfunction. These are serious drugs to be prescribed for serious ailments...
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