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The Effect On Energy Drinks Alcoholic Energy

The effect on Energy Drinks, Alcoholic Energy Drinks Research paper

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Title: The effect on Energy Drinks, Alcoholic Energy Drinks Research paper

Essay Details:

Subject: Social Issues

Author: Bernard A

Date: December 21, 2012

Level: University

Grade: A

Length: 15 / 4428

Essay text:

Nonalcoholic energy drink producers promote youth consumption using “grassroots” level marketing strategies, as opposed to traditional channels (such as television, radio, magazine, and outdoor advertising). Companies are looking for “one-on-one relationships” gained through events, extreme sports sponsorships, Internet interactions, text messaging, and communication among users on Internet sites such as MySpace and Facebook. Alcoholic energy drink producers have built on the popularity of nonalcoholic energy drinks in two ways: 1) promoting the mixing of energy drink products with alcohol 2)marketing premixed alcoholic energy drinks...

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