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Essay text:
Identify marketing conditions that do not support Ms. Kim’s decision to skim the market.
Lets assume from the case that Ms. Penny has gained enough experience and product knowledge from the job she has just retired from, and that she is about to set up the same line of business for herself. If this is the case she would have the advantage of understanding the market and knowing what the immediate needs are. On the other hand if she has no experience in the business and is not in partnership with or will be hiring someone with the business experience, then a “start up” might be risky.
Ms...
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