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Advertisements can be successful at selling their product to their audience by manipulating the consumers' fears. Advertising surrounds us and creates a world that we only wish existed. They focus on sending out a message that informs women what they need to do in order to become accepted by society. We will never see an ad that is labeled the perfect woman or man because if society gives us evidence that such as person or image is real, it can be easily manipulated and their role as the decision maker of beauty is now questioned.
I saw an advertisement on television for Dove; it showed four pictures of women who can be seen as wouldn't necessarily be viewed as beautiful according to society...
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