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Advertisers want women to try and achieve whatever look is popular and to fail so women will continually spend money on cosmetics and clothes that are not meant for them and so ultimately the products never get used. Advertisers also want women to feel dissatisfied when they look into the mirror. Lancome has an ad in the September 2001 issue of Glamour magazine. It is an advertisement for a new lipstick; the ad's jingle reads Rouge Absolu Creme; the ad then gives a description of the lipstick and underneath the description is the phrase, "Believe in beauty". Does Lancome want women to believe in their own natural beauty? Of course not; they want women to believe that they will be beautiful if they buy and wear this lipstick...
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