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In the case given above it is clearly noted that both the companies exactly know the types of Promotional Schemes launched by both the companies are almost hitting the same sales in the market
Godrej has extremely a brand loyalty among the middle income group and slightly below the middle income group. It has made constant impressions on the minds of the consumers by launching the ‘n’ number of products in different fields in different target groups. Where as Samsung developed a brand loyalty slightly among the higher income group. Within a small period of time the Samsung hit the market share and made its strong position in its electronic items...
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