Sweet Like Chocolate

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Title: Sweet Like Chocolate

Essay Details:

Subject: Social Issues

Author: Debbie G

Date: December 17, 2013

Level:

Grade: C

Length: 2 / 337

Essay text:

Originally, Cadbury had wanted to sell the soft drinks business, but a lack of interest from cash shy investors forced it to split the business instead. With the beverage arm's main competitors being American, and the confectionery's British, it makes sense to separate the two divisions. The company markets soft drinks such as Snapple, Dr Pepper and 7Up, which compete directly against the Coca-Cola and PepsiCo brands. However, critics have pointed out that the de-merger will leave Cadbury plc vulnerable to takeover, with confectionery giants like Hershey and Wrigley, as well as Kraft, deemed possible contenders for the company...

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