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Several firms have now applied to the ministry for approval for a new chemical sweetener, Neotame.
“Health consciousness, resistance to junk food and increasing obesity are driving low-calorie, healthy eating. Sugar-free, diet foods in markets like the US are growing at over 30%, compared to 5% growth in India. But the trend is catching up here,” said an industry official.
Meanwhile, firms that have recently added low-sugar variants to their product portfolios include confectionery majors Perfetti and Wrigley's.
A Dabur Foods official said that its sugar-free juice variant, Real Active, is now growing faster compared to the regular Real juice brand...
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