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Lippman believed this term aptly describes how we continuously reproduce the "picture in our heads" that we have about a group whenever we encounter members of that group. In other words, Lippman recognized the human tendencies to categorize people into groups, and then to see individual members as a reflection of that group, rather than as the unique person they are.(Pickering, p.16-21)
Although stereotypes may be products of individual cognitive processes, they also maybe consensually shared within a society. Collectively held stereotypes may be especially pernicious as they are often widespread in a society, As an example of this important distinction between individual and collective stereotypes, suppose you are a member of Group X who has been denied employment because the employer assumes that your group is intellectually inferior to the dominant group...
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