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Spss Softdrink Questionnaire

SPSS Softdrink Questionnaire

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Title: SPSS Softdrink Questionnaire

Essay Details:

Subject: Social Issues

Author: Jackie Z

Date: December 7, 2015

Level: University

Grade: A

Length: 5 / 1403

Essay text:

The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course, resulting a significant data management component. The need for a significant data management component came from several sources. First, the University of Central Arkansas College of Business has a Business Advisory Council, which advises the college with regard to curriculum, recommended that graduates needed stronger data management skills. Second, as Faculty Advisor for the UCA Marketing Club, and a member of the Central Arkansas Professional Chapter of the American Marketing Association, I am hearing from the marketing professionals is that marketing majors need better data management skills...

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