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Unfortunately in this case though, his product is religion. Gibson is able to use his celebrity status in order to do television and radio appearances to promote his product, as well as build an official website dedicated to his product. So, do we really have to go to church to receive a ritual or experience, or can it be packaged into a two and a half hour entertainment, movie going experience to gain a profit? Looking at Gibson's website, www.thepassionofthechrist.com, we see how Gibson uses this media outlet to promote his film. The website contains no information on the life of Christ, links to other religious websites, or any other type of in-depth religious aspects...
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Common topics in this essay:
- Mass Media
- mass media
- the sociological aspects of the media and popular culture
- Soap Operas - Sociology Of The Media And Popular Culture
- Mass Media
- Culture and the Mass Media
- corrupt media
- Mass Media and Popular Culture
- Mass Media
- Mass Media
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- Sociology: Mass Media
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