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Among these three main issues, one stands out more than the others in finding this ad to be unethical?the ad undeniably perpetuates modern sex role stereotypes.
This ad portrays three groups in a narrow, stereotypical manner: 1) young people/the single generation, 2) women, and 3) men. Because there are two young people nearly naked in the ad, this generation is represented as a sexually explicit generation. The young girl is turned completely toward the guy with her arms around him as she leans all over him. She's also wearing nothing more than underwear. This clearly perpetuates the stereotype of women as sex objects...
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