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Essay text:
In many ways advertisements manipulate people's ideas and beliefs without their knowledge by using certain stereotypes and ideologies as their backdrop.
There are three parts to dissecting the Ad, the first part is to get the overall impression that the ad gives the reader. Part two is finding the advertiser's meaning behind the ad, this is typically what the ad is selling; The final part is to find hidden ideological and cultural meanings in the ad, this is done by changing the ad mentally through picturing different people in the ad in different roles. Part three is the most important because following this step really changes the viewer's overall impression of the ad...
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