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Essay text:
Throughout earlier years the R. J. Reynolds company used the Joe Camel campaign to entice a younger generation of people to start smoking. The colorful cartoon Camel was depicted as a hip, cool, and popular character having a good time with all his camel friends smoking cigarettes. Other companies simply used normal people depicted in regular everyday situations having a better time smoking.
Now that lawsuits against the cigarette companies are being filed, they are taking a different side. As of late the cigarette companies have turned the advertising campaign around. Now the goal of all the advertising is to prevent the spread of smoking among youths, and also the prevention of smoking in current non-smokers...
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Common topics in this essay:
- Smoking
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