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The opening statement on Noxema’s website says Beauty’s Never Looked So Smart. This all seems to be promoting strong, healthy, clean, independent women. They are a product line underneath the parent company, P&G (Procter & Gamble). They produce many cleaning products, along with cosmetics, and many other product lines mostly dealing with the house and home and directed toward female consumers. Their slogan is Everyday Solutions. The company has an entire Company’s Purpose, Values, and Principles section to read on the webpage. However, Noxzema recently released and advertisement that struck at these values...
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