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Advertisements often exaggerate facts and are presented in a way that appeals to its viewers. Women usually consider their looks their biggest asset and are constantly on the look out for ways to enhance this asset of theirs. For example female shoppers are often faced with a dilemma when it comes to buying mascara. When choosing the product they see Halle Berry and Aishwaria Rai, both promoting different brands of mascara talking about how their lashes are three times longer than before. While they contemplate over whose eyes look more defined in the two advertisements, they fail to realize that they simply cannot get those kind of eyes just by using the same products as these celebrities...
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