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While each store would continue to be maintained separately; as part of Lacy’s plan, the new company, Sears Holdings planned to covert several hundred Kmarts to Sears. Founded in Detroit in 1899, as S.S. Kresge, Kmart was known for home accessories and its strong clothing sales. Sears began in 1886 as it sold watches though catalogs. However, throughout the years, the company became best known for its Craftsman tools and Kenmore appliances. For customers, the deal would be a win- win situation. “Imagine going into Kmart and buying a Sears Craftsman toolset, or buying Kmart’s Martha Stewart home products at Sears,” said Marshal Cohen, chief retail analyst with market research firm NPD Group...
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Common topics in this essay:
- Richard Warren Sears And Sears, Roebuck, & Company
- Kmart & Sears
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- Sears Holding Corp
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- Sears/Kmart Merger Case Study
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