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Essay Details:
Essay text:
The guest retention rate
Guest retention rate = number of repeat guests / total number of guests
1) Individual branding:
- Number of repeat guests: 19.169
- Number of unique guests: 115.000
- Number of multi property guests: 0.05*115.000 = 5.750
- Guest retention rate: (19.169)/(115.000) = 16,67%
2) Corporate branding:
- Number of unique guests: 115.000
- Number of multi property guests: 115.000*0.10 = 11.500
- Number of repeat guests: 11.500 – 5750 +19.169 = 24.919 (this is because the multi property guest stays have doubled)
- Guest retention rate: (24.919)/(115.000) = 21.67%
3...
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Common topics in this essay:
- The Customer Comes Second
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- Customer Needs
- Customer Satisfaction
- Customer Satisfaction
- Customer Satisfaction
- Customer Satisfation
- Customer Service
- Customer Service
- Customer Service
- Customer force
- Customer perceived value
- Customer
- customer lifetime value analysis
- in n out customer service
Feedback of people who used our services.
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