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This is called Rhetoric; when someone states their point of view using words that either sway an audiences opinions one way or another. Rhetoric can be found in many places such as a T.V add or a commercial, magazine articles and advertisements, the news, and even radio commercials.
Watching the regular news as I frequently do, I always hear the way a reporter speaks about a topic and immediately I know the view that that particular reporter takes. This happens in many instances, but one time in particular caught my attention. A reporter was doing a story on vandalism. Usually you hear about vandalism on abortion clinics and harassment of that sort, and usually the reporter uses the words "Anti-abortionists" to describe the people who commit these crimes...
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