responsibility of the media

Essay text:

Minnesota (1931) extended free press to states § "complexity of government and opportunity for corruption increases the need for a vigilant press" Organization of the Media · local orientation o learn about what is around us · nationalization of the news o same sets of events, presented in a similar way § wire services supply local newspapers with national and international stories § cost effective § every newspaper can not have a media corespondent in Beijing · network news o national program carried by local affiliates o national newspapers (elite papers influence the influential people) · national nagazines (Time, Newsweek, US News) o very similar in coverage o middle of the road · nationalization of media contributed to the nationalization of politics Impact of Private Ownership of Media · profit motivated o attract large, diverse audiences o programming appeals to certain advertisers o subscribers are consumers of advertising Preferences of Mass Media · entertainment · personalized stories about familiar people · short, simple stories Distates of Public · political stories · repetition Media Regulation · broadcast media is regulated by the Federal Communications Commission (FCC) o electromagnetic spectrum is publicly owned and it should benefit all · equal time rule o broadcasters must provide candidates for the same office an equal opportunity to buy commercial time · right of rebuttal - individuals must be given time to respond to personal attacks o Red Lion Broadcasting Company v...