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Soon after “The Apprentice” became a surprise hit, the phrase was on everyone’s lips and the show achieved “water cooler status” in that it created coveted buzz for the new program. Entrepreneur and tireless self-promoter Donald Trump is the centerpiece of this reality program that pits two teams of ambitious (generally young and attractive) contestants against each other in pursuit of a business goal. The assignments have included constructing and promoting a miniature golf course, creating a broadcast advertisement for a Dove soap product, renting the Trump World Tower penthouse, promoting a game for Sony, selling “Trump Ice” Spring Water, developing a "Rock & Roll Auction" to be carried on an little-known cable network, FUSE TV, and promoting a sci-fi film, “Zathura...
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