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Essay text:
This year's presidential candidates were all millionaires, but they
have gone to great lengths to present themselves as ordinary citizens. Bill
Clinton eats at Mc Donald's and read a variety of spy novels. Bob Dole presents
himself as the "all American boy" from the Heartland. In this two examples the
plain folk device is at work.
When either presidential candidates agitates the public's fear of
immigration, taxes, or crime and voting for him will reduce the threat he is
using the Fear Appeal. By playing on the public's deep-seated fears,
practitioners of this technique hopes to redirect the merits of a proposal and
towards steps that can be taken to reduce the fear...
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