Product Placement

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Title: Product Placement

Essay Details:

Subject: Social Issues

Author: Wade W

Date: November 6, 2014

Level: University

Grade: A

Length: 4 / 987

Essay text:

Product placement is the deliberate yet natural use of particular products in movies, video games, books, pictures, songs, or on the radio by actors, models, characters, singers, or celebrities in order to increases awareness of the product. The birth of product placement came about with digital technology. Digital recording allows viewers to watch television while skipping commercials effortlessly. Thus, advertisers began product placement. The use of product placement and the funds generated from it have increased significantly. The growing trend of product placement is problematic because it is unethical...

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