Portayal of Men and Women n Tlevision Advertising
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Title: Portayal of Men and Women n Tlevision Advertising

Essay Details:

Subject: Social Issues
Author: Avis B
Date: May 6, 2015
Level: University
Grade: A
Length: 18 / 5153

Essay text:

email: neharika@iimahd.ernet.in Correspondence regarding this article may be addressed to Priya Jha Dang; email: priyajha@mdi.ac.in Abstract Although gender role portrayals in advertising have been extensively studied in Western and other Asian countries, very few such analyses have been done in India. The study does a systematic analysis of the role portrayal of men and women in Indian television advertising. 128 male role portrayals and 196 female role portrayals are content analyzed for the years 1996, 1999 and 2002. Results show that Indian advertising depicts men and women in traditionally assigned roles of the culture...

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