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(2 POINTS)
3. Suppose Bloomberg thinks that, whatever his current decision, he would still like to resolve some uncertainty in the market to aid with future decisions. If he could conduct some market research studies, what would you suggest and why? List any two. (2 POINTS)
Discuss 3. Above in a separate section called Market Research. So you case will have six sections:
• Introduction
• Recommendations
• Basis for Recommendations
• Alternatives, Risks and Assumptions
• Market Research
• Next Steps
The following questions might be helpful for analyzing the case:
• Who are Tweeter’s customers? What influences their purchase decision?
• Why was APP successful earlier? What can it fundamentally change in the thought process of a potential customer?
• Who are Tweeter’s competitors? How do they make most of their money?
• A sizeable amount was written in APP checks...
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