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Essay text:
When organizations add value-created activities they must ensure that they will not result in increasing costs as customers will not be willing to absorb them. The result is a decline in sales and customers looking to the competitors for more favourable results.
The value chain of Panasonic is very high. This company is extremely dependent upon technology to provide top-notch products to their customers. They are also heavily dependent upon technology in order to maintain their competitive advantage. The electronics industry is such the raising of prices is not an option. They must seek alternative ways to keep their costs down and in their pricing strategy in line with competitors...
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