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What is eye catching and attention grabbing is what wins the buyer; the package is what makes the product. Most Americans depend solely on the packages’ appearance to determine whether the product id worth buying. Packaging has a great influence on American consumption.
“Packaging is the temptation. In many cases, it is what makes the product possible. But the package is also useful to the shopper. It is a tool for simplifying and speeding decisions.” (What’s In A Package, 93) Today packaging has become essential to the consumers’ decision on what to purchase. Rather than looking on the side of the package, the part of the package that is out of sight when placed on a shelf, Americans focus on the bright colors or name brands posted on the packages...
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