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In 2001 alone, $2.5 billon was spent on DTC marketing (6). Considering the large amount of money spent on this form of marketing, the goal of this research project is to determine the opinions of future consumers, current college students, on DTC marketing.
While the Federal Trade Commission monitors the advertising for most consumer products, the FDA alone must ensure that the claims given by DTC advertisements are reinforced by science (1). However, given its staff of only 13 drug-marketing reviewers and overall budgeting constraints, the FDA may find that task overwhelming (1). While the FDA requires that drug advertisements be submitted to the agency before they are aired on television or printed in magazines, not all pharmaceutical companies submit their advertisements...
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