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Starbucks has a great deal of competition in the coffee business. Starbucks is more popular because of its marketing. Starbucks is the name brand of coffee. In order to keep the mindshare of its consumers, Starbucks must continually improve its service to customers. First, question why the present method of serving customers made the customers wait for more than 10 minutes. The clerk receives the order from the customer but has not been properly trained, so the clerk does not know to steam and foam milk for a Latte. The result is that another clerk must help while taking that clerk away from her duties and causing another customer to be slowed in service...
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