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The paper will analyze what messages about physical appearance the advertisements sends to its readers. The paper will evaluate to what extent the advertisements reinforce popular physical appearance stereotypes. Finally, the effects that these advertisements may have on readers will be explored.
The markers of physical attractiveness that will be considered include body proportionality, as well as waist to hip ration. In addition, facial attractiveness will be considered in terms of facial neoteny and facial hair. The prediction is that models in the advertisements will fit the stereotypical ideal for an attractive body...
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