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Essay text:
According to the website of Nike, their goal is to help athletes on every level to reach their potential and make benefit for shareholders as well. In US, Nike owns 36% of the US market while Adidas owns 22%, they are the two top players of the industry. (G. Facro, 2007)
General Environment:
Demographic is the most important factor when marketing. Because benefits draw from customers, plans to enter a new market must be customer-based. It is not wise to open an Armani in a agricultural-based town, the potential target customers can not have the taste for Armani, neither their consumption power...
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