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However, it took until 1981 for Blue Ribbon Sports to officially merge into Nike, Inc. By that time, Nike's sales totaled in $270 million dollars and its profits continued to rise every year thereafter. Nike Inc's rise to dominance as the world's top industry for athletic shoes and apparel can be attributed to three major factors: excellent marketing tactics, inexpensive production, and its founder, Phil Knight's ability to combine both into a successful, economical formula.
Once Nike became an established industry in sports apparel after its distribution of Japan's Tiger Shoes, the company branched out into manufacturing its own shoes...
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