Nike

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Title: Nike

Essay Details:

Subject: Social Issues

Author: Connie A

Date: January 1, 2012

Level: University

Grade: B

Length: 3 / 759

Essay text:

In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year...

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