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On top of world-class medical professional and facilities mentioned, the acceptance of aesthetic surgery and purchase power among Shanghai residents further ascertains the feasibility to promote this package in Shanghai. However, the barriers should not be taking lightly as the stringent legal processes and existing competitions in medical tourism may be a threat to PBIMC. PBIMC’s International Marketing Team conducted a comprehensive SWOT analysis on this new marketing plan, the outcome stated it is feasible to explore in this high investment project.
PBIMC targets on middle-income group who are perceived reshape normal structures of the body, face or body, able to improve appearance and boost self-esteem...
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