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Essay text:
Consumer Psychology
A. There are groups within advertising firms that study how consumers think, feel, and act.
B. Group influence
1. "My friends have it, so I have to have it."
C. Consumer target groups.
III. Television/Movies
A. Each year, the average American spends 1550 hours watching television
B. Exposure to hundreds or even thousands of commercials a year
C. The news and commercials influence how to think, what to buy.
IV. Internet
A. Becoming as popular if not more popular as TV advertising.
B. Pop-up ads. Web site banners = blatant advertising schemes
C. Internet trends.
V...
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