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Essay text:
Television advertisements and weekly specials in the newspaper accelerated Target's rise to the top as one of the leaders in the discount retailer industry. To continue their growth, Target turned their attention to utilizing technology, the internet, for the online shopping experience. For Target to be competitive in today's global shopping mall, advertising became a key element to drive consumers to the Target website as well as to the nearest store location.
The store locations offer a few standard media methods to advertise to consumers. The first method is using the television commercials to display products and sales...
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