media and sport

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Pre-written Papers:

Title: media and sport

Essay Details:

Subject: Social Issues

Author: Mikel B

Date: October 7, 2013

Level: University

Grade: A

Length: 16 / 4630

Essay text:

Television commercials are expensive, and the current limit on advertising on ITV is only six minutes in every hour. With the sponsorship of sports events, company names are on the screen almost constantly for anything from one and a half to eight hours in a day. Sponsors such as Cornhill insurance, who support the test matches [internationals] involving the England cricket team, have almost unlimited advertising at a fraction of the normal cost. They have developed the art of raising public awareness of the company to such a degree that they have even managed to profit from cricket’s traditional enemy, England’s weather...

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