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It is supposed to reflect what is in the society and infact it lays claim to it been a mirror of society and only shows what the society is.
Journalist who are the reporters and presenters of the various issue that arise in the society claim to be impartial and objective to what happens. They have come to be seen as holders of the truth as they write everything that they see and detach themselves from the society.
From this belief comes the normative theory of Media. This shows how media have to operate to achieve their prescribed social values. The theory is important since it sorts to shape and legitimize the media institutions, it also has considerable influence on the expectations concerning the media that are held by other social agencies and the Medias own audiences (McQuail 2000)...
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