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The drive-in window is a prime example of efficiency for the customer and employees because it is a highly well-organized mean for distribution of food. The effectiveness of one party helps maintain that other will behave in a similar manner. This follows Weber's "Formal Rationality", which establishes a search by people for the most favorable means to a given end; shaped by rules, regulation and larger social structures. It allows individuals diminutive choice of means to ends. The model of efficiency is the foundation within a McDonaldized society.
A second characteristic of the McDonaldization is given to calculability, an importance on quantity, and a disadvantage of quality...
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