McDonaldization

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Title: McDonaldization

Essay Details:

Subject: Social Issues

Author:

Date: January 2, 2015

Level: University

Grade: A

Length: 6 / 1718

Essay text:

The society has become a consumer society, where people are spending more and more money. According to Professor George Ritzer, companies applying this concept are a "new means of consumption" to consumers (Ritzer, 1998). George Ritzer discovered that "McDonaldization" was a phenomenon when he saw the response of the citizens towards the companies that applies this concept, which made him interested to study about "McDonaldization". He also discovers that there were impacts in the American Society. The concept of "McDonaldization" has benefited the American Culture by increasing the availability of products and services and improves workers productivity...

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