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The following shows how the marketing mix can be used to describe the impact of culture while doing businesses in other countries.
The Product- a recent study (McDonald, 2000) has shown that the product branding and the product life cycle affect how well it will do. The brand name of the product will decide what kind of marketing strategies to use; whether it is a global or local brand. Doing some market research on the culture of the country will allow businesses to draw up a product life cycle (PLC). A PLC has five stages including introduction, growth, maturity, saturation and decline. Businesses will need to decide which marketing strategy to use at which stage...
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