Marketing

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Pre-written Papers:

Title: Marketing

Essay Details:

Subject: Social Issues

Author: Barbara M

Date: July 31, 2013

Level: University

Grade: A

Length: 2 / 459

Essay text:

So, a chicken sandwich becomes a 'McChicken' sandwich and chicken nuggets become chicken 'McNuggets'. This idea has been extended to their dessert range, with the creation of the 'McFlurry' ice cream. In 1997, McDonald's was recognised as the world's leading brand by Interbrand (http://www.interbrand.com). Since then the brand has 'slipped' to 8th in 2003. The long-established 'Big Mac' product, introduced in 1968, has also attained brand name status. The company's own 'cartoon' character, Ronald McDonald, tries to embody the firm's image as 'fun' and 'caring 'McDonald's are structured along functional lines...

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