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The relationship it forms between the media, money, sport and sponsorship. The exercise of commodification within sports is used simply to enhance a company’s image through supporting a particular sport or team. Most companies who choose to sponsor a certain sport often are selling a product in the general direction of the viewers. This increases the chance of selling a particular product that the corporation is exposing out to their desired audience. In the context of this process there is a large summary of money being exchanged for rights and advertising liberties. Media exposure captures this process by televising the sport or even screening advertisements live at the venue...
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