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Formerly known as Cingular, AT&T has taken advertising to a new level; introducing consistency in ads and a catchy phrase, “More bars in more places.” As seen in all of their commercials, objects and places that are part of the scene, are made to be in an escalating order from short to tall, representing the signal strength of a cell phone. As family being their main target in this ad, AT&T reinforces the old traditional stereotypes of an American household; the father is the breadwinner and the stay-at-home mother.
The opening scene in this commercial is a clear shot of a fairly big house, with palm trees put in an ascending order in the background and a car that is getting loaded with luggage...
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